Welcome to your
Industrial Property
Counseling Boutique
TAILOR MADE ADVICE CONCERNING
The Firm
The firm Porta & Consulenti Associati S.p.A. is a tailor-made counseling boutique operating at 360 degrees in the field of industrial property on an international level.
Thanks to the expertise of its professionals and back office staff, the firm PCA has developed over the years a deep knowledge of every aspect of industrial law applied to trade and industry, providing technical-legal advice in the field of patents, designs, trademarks, domain names and copyright.


Who We Are
It is us. You can see us, you can know us.
Who We Are / It is us. You can see us, you can know us.
Search and find out the right professional to help, support and advise you in your business project with competence and confidentiality. Different technical/law degrees, peculiar specializations, different experiences: we cover all industrial sectors and all disciplines.
News
Forfeiture for non-use also in Chile
Chile is perhaps the last of the major countries not to have the obligation of use for the registered trademark. Things will change soon because an amendment to the Trademark Law has been approved which will introduce (expected not before October 2021) the obligation of use under penalty of forfeiture. On this occasion, we remind you that not using the [...]
REVALUATION OF INTANGIBLE ASSETS
Never like this year, the revaluation of intangible assets and, in particular of the trademarks, represents a strategic tool for Italian companies. In fact, the substitute tax set at the rate of 3% of the revaluation amount is extremely low compared to the previous rate of 10/12%, depending on whether the revalued assets were amortizable or not. In addition, the [...]
Brave or naive hearts?
It should be remembered that substantially all the trademark laws prevent from the registration - without permission of the entitled person - of the name, pseudonym or image of famous people, even deceased ones (in which case the right to grant the authorization belongs to the heirs). This is also true when using puns (e.g. Catering Zeta Jones) that definitely [...]
Who says my brand is famous (in China)?
The Chinese courts! However, Western companies struggle to have recognized the status of a Famous Brand (which can also be protected for products or services not similar to those of the core business). Recently, Peppa Pig and Puma have succeeded in their intent, but thanks to a widespread, continuous and prolonged presence on the Chinese market, which had to be [...]
Work With Us
The firm Porta & Consulenti Associati personally and carefully takes care of the selection and training of its professionals and assistants.
You can send your curriculum vitae directly here or by post to our office:
Porta & Consulenti Associati S.p.A. – Via Winckelmann, 1 – 20146 Milan
The CV must contain the authorization to the processing of personal data pursuant to Regulation (EU) 2016/679.
Job Opportunities
Our Location
Porta & Consulenti Associati S.p.A.
Via Winckelmann, 1
20146 Milan
Ph. +39 02 58 300 013
Fax +39 02 58 301 263
mail@pcapatlaw.it



























