Trademarks are the main marketing tool owned by companies. They differentiate one’s own product from that of competitors.
They identify the origin, quality and philosophy of the product and of the company.
The long-term strategy of protection and use of the trademark brings an undisputed tangible value to the company that has duly protected it.
The security of a unique brand.
Protection and strategy hand in hand.
Defence of the Trademark
Long-term protection of your rights.
Over the years, the PCA’s professionals with legal training have acquired a deep knowledge of every aspect of the management of corporate trademarks, from priority searches, to the filing of trademarks in Italy and abroad, and obviously to the prosecution activities concerning the drafting of registrability and/or infringement opinions of a client’s or of a third party’s trademarks.
PCA’s trademark professionals increase the value of the distinctive marks of their clients through a dynamic interpretation of Intellectual Property, thus contributing to the strategic development and future success of the company as a whole.
PCA’s trademark professionals are qualified to act directly before the Italian Patent and Trademark Office (IPTO), the San Marino Patent and Trademark Office (SMPTO), the World Intellectual Property Organization (WIPO) and the European Union Intellectual Property Office (EUIPO).
AT THE SERVICE OF YOUR BRAND
Deep knowledge of every aspect of the management of corporate trademarks, from priority searches, to the filing of trademarks in Italy and abroad, and obviously to the prosecution activities concerning the drafting of registrability and/or infringement opinions of a client’s or of a third party’s trademarks…
The analysis of the risk/benefit ratio in the registration and use of the trademark, the legal defence of trademarks and the filing of applications for registration and/or annotation at the competent trademark offices in Italy and abroad round up the services offered by PCA in the trademark sector.
In addition to the specific consultancy on the set up and protection of intangible assets and to the traditional administrative management of the intellectual property portfolio, our firm offers a complete range of collateral services that are aimed at enhancing and exploiting these rights, to achieve a balance between better protection and management cost-effectiveness: we assist clients, who carry out transactions of intellectual property rights, by means of the appropriate administrative due diligence worldwide and the registrations resulting from the transfer of ownership; we offer opinions in advertising law and in relation to unfair competition for the misappropriation of other’s attributes; we support clients in obtaining economic benefits in the field of industrial property (regional and national tenders, vouchers, etc.).
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