In this country it has become mandatory to register the company name in the Company Register if you operate in the territory. There are heavy penalties for failure to comply. There are rules for disputes on such names. There is no evidence that the Trademark Office also carries out novelty checks in this Register.

Last July 2024, a decree innovated the legislation regarding these brands and does not refer only to the so-called "Historical Brands" registered in the specific Register but to all Italian brands of particular national interest and value. The purpose of the decree is certainly praiseworthy, as it aims to guarantee brands with at least 50 years of registration or continuous [...]

From June 2023 to July 2024, more than 30,000 European patents with unitary effect were granted by the European Patent Office (EPO). There were more than 1,700 applications from Italy, representing more than 5% of all unitary patent applications received by the EPO. The countries with the highest number of applications are in order: United States of America, Germany, France, [...]

In 2018, the Danish Jagger fastfood tried to register its name as a Community trade mark (Eutm), for restaurant services. However, it was opposed by Musidor, the record company of the Rolling Stones frontman, on the basis of the EUTM trademark "Mick Jagger". Musidor won the opposition but the Danish company, in addition to appealing, initiated an invalidation action to [...]