There has been a long debate about  the protection of positioning marks which, in recent years, have been officially introduced into EU legislation. Protection is aimed at the position occupied by an element considered distinctive. In many cases these marks were not allowed for protection because they were considered either as decorative elements, or too simple (e.g. the red stamp [...]

In the evaluation of the correct defense of a brand, today the diffusion on the internet and on social networks can play an unsuspected role. For example, Apple filed Opposition against a trademark consisting of a stylized pear with a leaf on the stalk, for products not similar to its own, of course based on its own Apple device. The [...]

A decision of the Euipo Opposition Division (Please case) argues that in order to prove the reputation of the mark in a given territory, a knowledge threshold is necessary, to be assessed mainly on the basis of quantitative criteria such that the earlier mark must be known by a significant part of the public interested in the products or services [...]

After a period of closure for reasons of public order, the local Intellectual Property Office reopens for the registration of trademarks only. It is mandatory to carry out novelty searches before the filing, after which the application will be examined on absolute and relative grounds and, if allowed, it will  pass to publication for oppositions ( for 45 days). No [...]