TAILOR MADE ADVICE CONCERNING
The Firm
The firm Porta & Consulenti Associati S.p.A. is a tailor-made counseling boutique operating at 360 degrees in the field of industrial property on an international level.
Thanks to the expertise of its professionals and back office staff, the firm PCA has developed over the years a deep knowledge of every aspect of industrial law applied to trade and industry, providing technical-legal advice in the field of patents, designs, trademarks, domain names and copyright.


Who We Are
It is us. You can see us, you can know us.
Who We Are / It is us. You can see us, you can know us.
Search and find out the right professional to help, support and advise you in your business project with competence and confidentiality. Different technical/law degrees, peculiar specializations, different experiences: we cover all industrial sectors and all disciplines.
News
ETHIOPIA in the International Trademark System
Ethiopia joins the Paris Convention and the Madrid Protocol on International Trademarks effective August 15, 2025. The country, which previously had nearly zero IP protection, will now be subject to designation for the most important brands and for those going to be actually sold in in East Africa.
For Lady Gaga there is a Bad Romance
Lady Gaga launched the new Album Mayhem in March 2025, promoting it with a tour and the sale of clothing bearing this name. This was not appreciated by Lost International LLC, an American company that has been selling sport clothing since ‘80s under the Mayhem brand, which is subject to an US federal registration. In April, Lost filed an infringement [...]
China makes it harder to file forfeiture actions
In a crowded Registry like the Chinese one, the forfeiture action for non-use has been a relatively cheap tool to open the way to the registration of new trademarks, often rejected due to the presence of prior signs considered similar also for the subclass system adopted by the Chinese Office (CNIPA). The latter, however, is making the of the action [...]
Historical Trademark for abroad
A new decree has launched the version dedicated to the foreign use of the “Historical Trademark of National Interest” with a specific logo "Italian Historical Trademark" which, like its twin in Italian, can be used for promotional and commercial purposes by placing it next to the trademark registered in the special register, according to specific procedures, without altering its representation [...]
Work With Us
The firm Porta & Consulenti Associati personally and carefully takes care of the selection and training of its professionals and assistants.
You can send your curriculum vitae directly here or by post to our office:
Porta & Consulenti Associati S.p.A. – Via Winckelmann, 1 – 20146 Milan
The CV must contain the authorization to the processing of personal data pursuant to Regulation (EU) 2016/679.