About Manuela

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So far Manuela has created 55 blog entries.

A champagne bubble exploded in Russia

When it comes to reporting events of a technical nature, many "media" do not ask experts for guidance and often end up spreading false news. Recently, Russia has changed its law on the consumption of [...]

2021-07-30T09:08:23+00:0030 July 2021|

Forfeiture for non-use also in Chile

Chile is perhaps the last of the major countries not to have the obligation of use for the registered trademark. Things will change soon because an amendment to the Trademark Law has been approved which [...]

2021-05-10T08:26:15+00:0010 May 2021|


Never like this year, the revaluation of intangible assets and, in particular of the trademarks, represents a strategic tool for Italian companies. In fact, the substitute tax set at the rate of 3% of the [...]

2021-05-03T09:38:38+00:003 May 2021|

Brave or naive hearts?

It should be remembered that substantially all the trademark laws prevent from the registration - without permission of the entitled person - of the name, pseudonym or image of famous people, even deceased ones (in [...]

2021-04-19T12:01:50+00:0019 April 2021|

Who says my brand is famous (in China)?

The Chinese courts! However, Western companies struggle to have recognized the status of a Famous Brand (which can also be protected for products or services not similar to those of the core business). Recently, Peppa [...]

2021-04-09T09:19:45+00:009 April 2021|


There has been a long debate about  the protection of positioning marks which, in recent years, have been officially introduced into EU legislation. Protection is aimed at the position occupied by an element considered distinctive. [...]

2021-04-09T09:17:29+00:008 April 2021|

Side effect of “Social Networks”

In the evaluation of the correct defense of a brand, today the diffusion on the internet and on social networks can play an unsuspected role. For example, Apple filed Opposition against a trademark consisting of [...]

2021-03-19T13:46:38+00:0019 March 2021|

Who says my brand is notorious?

A decision of the Euipo Opposition Division (Please case) argues that in order to prove the reputation of the mark in a given territory, a knowledge threshold is necessary, to be assessed mainly on the [...]

2021-03-11T14:07:50+00:0011 March 2021|


After a period of closure for reasons of public order, the local Intellectual Property Office reopens for the registration of trademarks only. It is mandatory to carry out novelty searches before the filing, after which [...]

2021-03-11T14:06:28+00:005 March 2021|

Upcoming updates to the US Trademark Law

The modernization rules of the American Trademark Law should be approved soon: they are more stringent in particular for the proof of use of the trademark. In addition to the appeal to the Commission or [...]

2021-02-09T15:20:07+00:004 February 2021|