Brave or naive hearts?

2021-04-19T12:01:50+00:0019 April 2021|

It should be remembered that substantially all the trademark laws prevent from the registration - without permission of the entitled person - of the name, pseudonym or image of famous people, even deceased ones (in [...]

Who says my brand is famous (in China)?

2021-04-09T09:19:45+00:009 April 2021|

The Chinese courts! However, Western companies struggle to have recognized the status of a Famous Brand (which can also be protected for products or services not similar to those of the core business). Recently, Peppa [...]


2021-04-09T09:17:29+00:008 April 2021|

There has been a long debate about  the protection of positioning marks which, in recent years, have been officially introduced into EU legislation. Protection is aimed at the position occupied by an element considered distinctive. [...]

Side effect of “Social Networks”

2021-03-19T13:46:38+00:0019 March 2021|

In the evaluation of the correct defense of a brand, today the diffusion on the internet and on social networks can play an unsuspected role. For example, Apple filed Opposition against a trademark consisting of [...]

Who says my brand is notorious?

2021-03-11T14:07:50+00:0011 March 2021|

A decision of the Euipo Opposition Division (Please case) argues that in order to prove the reputation of the mark in a given territory, a knowledge threshold is necessary, to be assessed mainly on the [...]


2021-03-11T14:06:28+00:005 March 2021|

After a period of closure for reasons of public order, the local Intellectual Property Office reopens for the registration of trademarks only. It is mandatory to carry out novelty searches before the filing, after which [...]

Upcoming updates to the US Trademark Law

2021-02-09T15:20:07+00:004 February 2021|

The modernization rules of the American Trademark Law should be approved soon: they are more stringent in particular for the proof of use of the trademark. In addition to the appeal to the Commission or [...]

In vista aggiornamenti alla legge marchi USA

2021-02-09T15:25:15+00:004 February 2021|

Presto dovrebbero essere approvate le norme di modernizzazione della Legge Marchi americana, più stringenti in particolare per la prova dell’uso del marchio. Oltre al ricorso alla Commissione  o alla Corte Distrettuale  da parte del terzo [...]


2021-01-22T14:31:28+00:0022 January 2021|

With his establishment, President Maduro had made Venezuela go back in time also in the field of IP, for example by returning to the local classification of goods and services as far as trademarks are [...]

A branch ready to bloom (at great cost)

2020-11-24T10:54:57+00:0024 November 2020|

In the reply to formal question n. 546 of 12 November 2020, the Income Revenue Agency  found that the sale between companies of a set of assets consisting of a set of trademarks as well [...]