Luca M. Geoni
Tel: +39 02 583 000 13
Fax: +39 02 583 012 63

Partner and Member of the Board of Directors of PCA

Italian, European and San Marino Trademark Attorney

Academic Education

He graduated in Law at University of Milano in 1987.

Professional Qualifications

Italian Trademark Agent since 1996.
European Trademark Attorney since 1996.
Lawyer in Milano since 1996.
San Marino Trademark Agent since 2000.

Fields of activity

He has been working in the field of Intellectual Property since 1986 and joined PCA in 1995.

He professionally advises clients in the field of trademarks, unfair competition, copyright, licensing, transfer agreements, non-jury trials and domain names. With particular reference to trademarks, his activity comprises performing of prior art searches, filing and prosecuting trademark applications in Italy and worldwide, handling trademark oppositions, revocation and invalidation procedures before the national trademark offices and the European Community Office. He has further experience in Internet and related trademark and copyright issues, including domain name protection, metatags and keywords. He is panelist of a Supplier of Dispute Resolving Services within the ccTLD”it” (DRS).

He has broad work experience in the area of: cosmetics and personal care products, household products, internet and e-commerce, financial products and services, health, clothing, food and beverage.

Other professional activities

“Speaker at the conference Il marchio Ecolabel” Pisa, 1988 – Giornate di incontro ed approfondimento a tema ambientale.

Member of the study group on the valorization of the profession of the Italian Industrial Property Consultants Institute from 2014 to 2022.


Member of LES Italia since 2008.


Italian (mother tongue), English, French, Spanish.