A new decree has launched the version dedicated to the foreign use of the “Historical Trademark of National Interest” with a specific logo “Italian Historical Trademark” which, like its twin in Italian, can be used for promotional and commercial purposes by placing it next to the trademark registered in the special register, according to specific procedures, without altering its representation (art. 6, paragraph 1, Ministerial Decree 10 January 2020). It should be noted that the special Historical Trademark logos can only be used with reference to the products and services to which the trademark registered in the special register refers and must be reproduced exactly according to the user manual reported in Annexes A and B to the decree in question. This is a formidable tool for conveying the prestige of Made in Italy abroad
