Porta & Consulenti Associati S.p.a. - Patents & Trademarks

Porta & Consulenti Associati S.p.A., in short PCA, is an Italian IP firm focusing on the practice of Intellectual Property. Founded in 1991 and based in Milan, PCA has been offering technical-legal advice for many years to national and international customers for a better exploitation and a more effective protection of exclusive rights in the field of patents, designs, copyrights, trademarks, domain names, licenses, or a combination thereof.


Historic Trademark

On 10 January 2020, the Minister of Economic Development signed the Ministerial Decree implementing the provisions introduced by the Decree-Law of 30 April 2019, n. 34 (the so-called "Growth Decree"), regarding historic trademarks. 

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The hero soldiers of the famous Fortnite video game seem to have lowered their guard. The protection offered by some trademark registrations for some products and the global reputation of the trademark were not sufficient to cover some holes in the defense of the trademark in Europe. 

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