Porta, Checcacci & Associati
Porta, Checcacci & Associati

Porta, Checcacci & Associati S.p.A., in short PCA, is an Italian IP firm focusing on the practice of Intellectual Property. Founded in 1991 and based in Milan, PCA has been offering technical-legal advice for many years to national and international customers for a better exploitation and a more effective protection of exclusive rights in the field of patents, designs, copyrights, trademarks, domain names, licenses, or a combination thereof.


One mark, many dictionaries

An application for registration for a EUTM CURVE MUSE for clothing, filed by an American company, was rejected as contrary to public order and morality. In fact the word CURVE means "whore" in Romanian, a language of the Union. So, before adopting a brand, it is not only recommended to do novelty searches, but also a linguistic screening. 

Pit stop for Formula one logo

As many fans know, the Formula One "Circus" has since 2017 a new owner, who is trying to give a new face to this sport of global resonance. Among the initiatives, a new stylized F1 logo was introduced, unveiled at the 2017 Abu Dhabi GP. Perhaps, no appropriate novelty searches have been performed, because the American company 3M, owns a very similar logo (in essence, it lacks the vertical bar that constitutes the "1") and it is reported that 3M entered some oppositions. We imagine that the Managers of the Formula 1 will now have on their desks a repositionable sheet of 3M with the note "remember to carry out novelty searches !" ...