In 2018, the Danish Jagger fastfood tried to register its name as a Community trade mark (Eutm), for restaurant services. However, it was opposed by Musidor, the record company of the Rolling Stones frontman, on the basis of the EUTM trademark “Mick Jagger”. Musidor won the opposition but the Danish company, in addition to appealing, initiated an invalidation action to cancel the Mick Jagger trademark for restaurant services, having discovered that the singer’s company had registered the very same trademark repeatedly in 1998, 2021 and in 2016. The purpose? Having not started the use of the Mick Jagger trademark for restaurant services, Musidor re-filed it without changes to circumvent the rule on forfeiture due to non-use, restarting, with the re-filings, the five-year period for compulsory use. As a result, EUIPO considered that the 2016 registration (used as the basis for the opposition to Jagger Fastfood) had been obtained in bad faith and revoked it. Thus the Danish company will be able to register its trademark.