The Chinese courts! However, Western companies struggle to have recognized the status of a Famous Brand (which can also be protected for products or services not similar to those of the core business). Recently, Peppa Pig and Puma have succeeded in their intent, but thanks to a widespread, continuous and prolonged presence on the Chinese market, which had to be proved with a large amount of consistent evidence of use (suitable to demonstrate the time and place of use ): Puma has filed a quantity of evidence equal to about 15,000 pages and some original samples to be exhibited at the hearings.