It should be remembered that substantially all the trademark laws prevent from the registration – without permission of the entitled person – of the name, pseudonym or image of famous people, even deceased ones (in which case the right to grant the authorization belongs to the heirs). This is also true when using puns (e.g. Catering Zeta Jones) that definitely address to a certain famous person. Being the registration ┬áprohibited, of course the use of such trademarks is illegal, too, and subject to sanctions.

This is what happened to the naïve Chilean honey maker who marketed the product with this label:

(photo Studio SBM)

Let’s imagine that actor Mel Gibson sported the same frown (from the movie Brave Heart) when he found out about it and had his IP Attorneys take action to protect his name and image.